WHAT IS IQOS?
IQOS uses revolutionary technology that heats tobacco without burning it, giving you the true taste of tobacco with no smoke, no ash and less smell.
IQOS is the result of over $3bn investment and a decade of research on a range of potentially reduced-risk alternatives to cigarettes conducted by more than 430 scientists and experts in R&D facilities in Switzerland. Over 2.9 million consumers across the globe have already switched to IQOS.
A specially designed tobacco stick is inserted into the IQOS holder which uses a unique heating blade made of gold and platinum coated in ceramic. Specialist electronics control the temperature to ensure there is no combustion.
Once the device is paid for in store. An IQOS user will save around £720 a year compared to cigarettes. With an Average reduction of 90-95% in the levels of toxicity and harmful substances found in tobacco IQOS vapour, compared to the smoke from a cigarette. To experience the benefit of IQOS, adult smokers should switch completely to IQOS and abandon cigarettes permanettly.
How does IQOS work?
IQOS is a tobacco heating system with three main components – a heated tobacco unit (called HEETS or HeatSticks), an IQOS holder, and a charger.
To use IQOS, a consumer inserts the heated tobacco unit into the IQOS holder, which contains an electronically controlled heater.
The consumer pushes a button to turn on the heater, and then draws on the heated tobacco unit to enjoy the real taste of heated tobacco. Once the heated tobacco unit is finished, the consumer removes it from the holder, and then it can be disposed of safely in a waste bin. When needed, the consumer recharges the holder by inserting it into the charger.
- The heated tobacco unit contains a uniquely processed tobacco plug designed for heating, not for smoking. The tobacco plug is made from tobacco leaves, which are ground and re-constituted into tobacco sheets, called cast-leaf. These sheets are then crimped and made into a tobacco plug.
- The holder, into which the heated tobacco unit is inserted, heats the tobacco via an electronically controlled heating blade. The blade simultaneously heats the tobacco to temperatures up to 350°C, while monitoring its temperature to ensure a consistent taste experience and to avoid burning. It also has an over-heating protection mechanism, which turns itself off if necessary. The holder supplies heat to the heated tobacco unit via the heating blade for six minutes or 14 puffs, whichever comes first.
- After each heated tobacco unit experience, the small battery in the holder needs to be recharged. The charger houses a bigger battery that stores enough energy to recharge the holder approximately 20 times and can be recharged from household power sockets.
The best way to try this out. Is by coming to your local store and seeing for yourself. We will happily talk you through the ins and outs of this new technology. We can also offer a free demonstration of the device, to see if this really is the one for you.
We can provide three different flavours, for you to try out, depending on your own personal preference. Amber is full flavour, Yellow is smooth and Turquoise is menthol.
By heating tobacco rather than burning it, IQOS creates tobacco vapour, not smoke.
IQOS vapour dissipates more quickly than cigarette smoke. It does not negatively impact indoor air quality, as proven by international air quality tests and is not a source of second hand smoke.
Unlike cigarettes, IQOS does not burn tobacco and therefore produces no ash.
After using IQOS, the odour left on hands, hair and clothes is significantly less than that left by cigarettes.
IQOS is not risk free. The best way to reduce tobacco related health risks is to quit tobacco use altogether.
For more information please visit IQOS Science.
PMI study conducted under controlled ISO standards simulating 4 real-world scenarios (e.g., “residential”, “office”, “hospitality” etc.) where the levels of 18 indoor air quality markers including all of the ISO (International Organization for Standardization) defined Environmental Tobacco Smoke (ETS) markers were measured. Second Hand Smoke (known as Environmental Tobacco Smoke) refers to the smoke from burning tobacco products to which a person is unintentionally exposed.